Beyond channel management.
More than three years in, the work of Si Studio has evolved beyond channel execution and into growth architecture. Not a traditional agency model. A system that connects product truth, customer behaviour, scientific authority, and creative execution into repeatable growth and considered systems.
Much of the knowledge is embedded: launch learnings and what actually moves customers from awareness to belief to purchase. Creative patterns that consistently convert. Audience intent signals by market and seasonality. Custom reporting frameworks. Operational workflows that reduce friction and speed up iteration.
"We've built internal capability together. Paid media understanding now exists throughout the business because I've invested heavily in education and transparency."
The numbers speak for themselves.
Three years of working together.
$7.94M → $10.99M.
Shopify online revenue AU. Three consecutive years of growth. FY26 = forecast.
In the last 12 months (AU), Meta and Google generated $4.64M in GA4-attributed revenue, representing +99% year-over-year growth and +$2.31M incremental revenue versus the previous 12 months.
Jul 2025 – Jun 2026
12 months
prior period
GA4 last-click attribution. The most conservative measurement available. Platform-reported revenue is higher.
GA4 last-click attribution. Platform-reported revenue is higher. Spend down $26k. Conversions up 3.2k.
GA4 last-click. The strictest possible measurement. Platform-reported revenue is higher. Even on this basis: +99% YoY.
In the most conservative view, growth is undeniable.
More revenue. More conversions. Lower spend. CTR up to 2.73%. Platform-reported.
Revenue grew 2x faster than spend. ROAS improved as investment scaled. Platform-reported.
Revenue discrepancies across platforms are expected due to differences in attribution methodology. GA4 last-click strips out view-through and assisted conversions, so it will always report lower for Meta in particular. Rather than seeking a single matching figure, each data source should be interpreted within the context of the business question it is designed to answer. Holistically, all views show a steady upward trajectory for paid media.
Creative is the lever.
Sustained growth hasn't come from platform mechanics. Meta and Google are increasingly automated. Everyone has access to Advantage+, PMax, AI bidding, and broad targeting. The competitive advantage is no longer media buying. It's creative.
"Media amplifies. Creative compounds."
What's been built over 3+ years: institutional knowledge. A deep understanding of the customer, product, category and market that's been translated into stronger launches, clearer messaging, better product education and creative that performs consistently across every touchpoint.
Before & After. Drag to compare. Left: the ad library built over three-plus years.
Scale proven wins.
Content saturation.
We've talked about channel diversification. Honestly, that's secondary. The opportunity isn't "more channels." It's creative diversification and content saturation: one proven concept, many surfaces.
"Winning concepts get expanded, not abandoned."
We don't need new ideas. We need to reinterpret and scale proven ones. The creative testing framework has produced a library of winning concepts. FY27 isn't about abandoning what works. It's about extracting more from it.
Take the message that converts. Then roll it out everywhere: different people, different contexts, different objections, different emotional entry points, different production styles, different stages of awareness.
Meta has become the learning engine. Every test surfaces something true about the customer. Those learnings shouldn't stay in Ads Manager. They should flow into organic, influencer briefs, brand, email, and product marketing.
"Creative testing isn't a media function. It's a business function."
What doesn't show up
in Ads Manager.
Growth over the last 3+ years hasn't come from isolated campaign wins. It has come from building a repeatable framework that connects product truth, customer questions, scientific authority, and creative execution.
Customers don't move in straight lines. They discover. They leave. They research. They return. They compare. They seek reassurance. Then they buy. The job was never to create demand for skincare. Demand already exists. The job is to remove friction and build belief for every stage.
"Long live the loop. The funnel is dead."
The UNCOVER Framework™ by Si Studio
A proprietary system for moving customers from passive interest to deep belief. Built for RATIONALE.
Continuity isn't a
comfort position.
It's a strategic one.
Every year of embedded knowledge makes the next year more effective: sharper creative instincts, faster market reads, improved seasonal planning, fewer costly experiments, stronger systems, greater authority.
"Resets don't compound. They restart the clock."
last 12 months
prior period
attribution model available
FY27.
Independent. By design.
Si Studio is an independent, female-founded studio. We work as an extension of the brands we support, bringing strategy, creative thinking and media together with a direct line connecting thinking, execution, results and iteration.
"Care, transparency, accountability and agility. That's our byline."
We've also chosen to stay intentionally small. This allows us to do our best work alongside a small number of brands, building long-term partnerships rather than managing a large portfolio of clients.
founded
No holding group. No hierarchy.
ovarian cancer research.
FY27.
Less Fragmentation.
More Integration.
A more connected operating model.
FY27 isn’t about changing direction. It’s about removing the friction that slows progress.
The next stage of growth comes from tighter integration between brand, creative, media and measurement. Faster feedback loops. Shared priorities. Clear reporting. And enough space to test new ideas before competitors do.
As platform automation continues to level the playing field, competitive advantage shifts to how quickly teams learn, adapt and compound those learnings together.
"The category demand already exists. The job has always been to turn passive interest into deep belief."
The future of marketing isn't more fragmented. It's more integrated.
Not just across channels, but across people. Strategy, creative and media can no longer operate in isolation. The strongest work comes from shared context, faster decisions and fewer handoffs.
That's the model Si Studio was built around from the beginning: working as an extension of the team, where the people shaping the strategy are the same people responsible for bringing it to life.
